LED chase wall

Programing question.

WholeHog 3 platform.
Got a show coming up that will have a grid of LED lights in a 8 Column x 4 Row arrangment.

C1 C2 C3 C4 C5 C6 C7 C8

R1 01 02 03 04 05 06 07 08
R2 09 10 11 12 13 14 15 16
R3 17 18 19 20 21 22 23 24
R4 25 26 27 28 29 30 31 32

I am looking to do chaseing effects with various color patterns. For example. Flash Column 1 Red on

then off, then Column 2 blue on the off, then C3 Red on and off, then C4 blue etc.

The ending result effect that I am trying to accomplish looks simular to this video:
www.youtube.com/watch?v=rA3AUjyZgps

I dont plan on doing the intense image patterns, but the row and column chases.

Is there a way to do this via the Wholehog3 platform? via Chases, or effects? Or do you have and refferences I can read/watch that can help me accomplish my goal.

Much thanks in advance.
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